What do you think of when you hear the words: tweet, web, stream, cloud? Do you think of birds, spiders, rivers and skies? Or messaging, data and live video?
A new study has shown that our language for the natural world is being lost or overtaken by uses that refer to digital technology, especially among younger generations.
Nature word use has been overtaken by ‘tech’ references, especially among younger generations. The study indicates that children appear to start switching from nature to tech definitions around the age of 10.
This study was commissioned by the National Trust to help children and families reconnect with nature through simple, natural experiences, like cloud watching and using our senses – looking, listening, feeling/touching, smelling and tasting, outdoors in nature.
Nature-related use of common nature words (e.g. Cloud, Net, Stream) has fallen dramatically in two decades new study reveals.
An academic study of evidence from over 25 years has
highlighted a declining trend of Britons associating words like stream, web and
cloud with nature:
Today just 1% of uses of the word ‘tweet’ relates to birds and 7% of the word ‘web’ to spiders.
In the 1990s, 100% of mentions of ‘stream’ meant ‘a little river’ versus only 36% today.
Nature usage of ‘cloud’ is down nearly a quarter (23%) in three decades.
Dr Robbie Love, linguistics fellow at the University of Leeds, who conducted part of the study using two data sets of informal conversations among members of the UK public, says, “Language represents what’s important to a culture or society. Nature language being replaced or used less frequently suggests nature potentially becoming less important or being replaced by other things.”
The research shows how the implied meaning of some common nature words has changed dramatically in the UK over just one generation, from the 1990s to the 2010s:
The following nature words have also decreased in relative frequency among young people between the 1990s and 2010s according to Dr Love’s analysis: lawn, twig, blackbird, picnic, fishing, paddle, sand, welly, desert, paw, snow, grass, jungle, sky, path, bridge, bush, land, hill, fish, pond, mountain, soil, branch, stick, park, ground, wheel, tree, stream, rock, bird, road, garden, shell.
A follow up study in June 2019 of 6 – 12-year olds using YouGov’s children’s omnibus survey observed that on average, kids start switching away from nature meanings in their language around the age of ten. The National Trust’s analysis of the YouGov survey found that almost 40% of kids associate the word ‘web’ with the internet rather than spiders. In some children, this was observed as starting at as young as six.
Parents and grandparents recognised this trend too, with 50% believing their children/grandchildren would see ‘web’ as a technology word, 48% ‘tweet’, 43% ‘net’, 30% ‘stream’ and 20% ‘cloud’.
Parents and grandparents also reported that time spent watching TV or playing on ‘gadgets’ is markedly higher for their kids (63% and 65% respectively said their 6-12 year-olds played “often”) versus their own generation’s childhood, where 50% of respondents said they watched TV and 20% said they played on electronic devices. However, they felt that their children spend a similar amount of time playing outdoors in the garden as they did as kids (66% vs. 75% ‘often or very often’ playing outdoors). What is important here is the difference between simply being outdoors and having a connection with nature – which has been proven to provide mental and physical health benefits to children.
The study commissioned by the National Trust accompanies this striking, unscripted video that shows seven to ten-year olds who are losing nature meanings in their language and then the joy of reconnecting with the nature meanings of words. It marks the launch of the charity’s updated 50 Things to do before you’re 11 ¾ initiative – 50 free and easy ideas to help kids connect with nature. New activities include ‘cloud watching’ and ‘watch a sunrise or sunset’, with the aim of inspiring kids to get stuck into nature with all their senses in a local park, their garden or National Trust place.
The charity’s Andy Beer, Regional Director for the Midlands
and nature writer, says: “As a nation we are losing our connection with nature.
This is really worrying for us as a conservation charity. One of the key
reasons we were formed was to protect and look after green spaces and wildlife
for the benefit of the nation. If today’s children aren’t connected to nature,
then who is going to stand up for our countryside and wildlife in the future?”
“Nature connection isn’t just about playing outside, it means using all the senses – actively noticing nature, such as the way gorse growing wild by the coast can smell like coconut, how fog in the autumn can cling to your hair, how a spider web can sparkle on a dewy morning and enjoying the eye-catching popping of colours of wildflowers that grow in the cracks in the pavements and waste ground during the summer”
What are people doing about it?
Almost 4 in 10 parents and grandparents (39%) in the study
said they felt worried about their kids losing nature meaning from language.
Among the most popular suggestions for helping children learn or relearn nature
getting kids to play outdoors more (74%),
having outdoor lessons at school (56%),
having nature taught at school as a separate subject (54%),
and nature language taught in schools like modern languages are (30%).
National Trust spokesperson Andy Beer said: “There is a
free way for parents to help kids connect with nature – 50 Things is our
evidence-based list of things that help and it’s free for anyone to use,
anywhere. Many of the words identified as losing meaning are covered there.
Importantly, the list isn’t about ‘teaching’ kids or just getting them to
observe – it’s about helping them think, feel and relate to nature, doing
things that really help them connect. If we can strengthen the connection with nature,
we can strengthen the benefits to our wellbeing, like increased happiness and
self-esteem and reduced anxiety.”
The National Trust’s list of 50 Things to do before you’re 11 ¾ is a list of fifty nature adventure ideas available FREE online at nationaltrust.org.uk for kids to have a go at over the Summer holidays, weekends and October half-term, at a local park, in a garden, at the coast or at a National Trust place.
Dr Robbie Love’s research was undertaken using two bodies of transcribed informal conversations among members of the public in the UK. The first corpus comes from the 1990s and comprises five million words. The second corpus comes from the 2010s and comprises 12 million words, comparing over 100 nature words between these decades, deep-diving into frequency of use and how ten of these words have changed from nature to non-nature.
The quantitative YouGov research was conducted in two stages:
YouGov Omnibus was conducted with 1296 parents / grandparents of kids aged 5-12. The survey was carried out online between 27th – 28th June 2019. Total sample size was 4404 adults, of whom 1296 were parents or grandparents of children aged 5-12. The figures have been weighted and are representative of all UK adults (aged 18+).
YouGov Omnibus conducted with 416 kids aged 6-12, answering one question verbatim – providing us with their definition of key nature words. The survey was carried out online. The verbatim responses were analysed by the National Trust.
Updates to 50 things to do before you’re 11 ¾ for 2019
The 50 Things list has recently been updated – in partnership with schoolkids in Bristol – to give ongoing inspiration, rather than a ‘one and done’ checklist (for example, ‘Climb a tree’ is now ‘Get to know a tree’). The list also reflects the work the University of Derby has done in terms of ensuring kids get to use a variety of different senses and emotions when outdoors. This is proven to help increase ‘connectedness’ with nature.
The National Trust has matched words that are most losing nature meaning with activities on the 50 Things list to give kids and parents a great starting point to learn – or stay fluent in – ‘Mother Nature’s Tongue’.
50 Things List examples to connect to that word and connect to nature
Branch – Get to know a tree, build a den, have fun with sticks
Cloud – Go cloud watching, watch a sunset
Map – Find your way with a map, go on a scavenger hunt, go welly wandering, take a friend on a nature adventure
Net – Discover what’s in a pond, catch a crab, spot a fish
Stream – Dam a stream, spot a fish, play pooh sticks, go paddling
Tweet – Watch a bird, wake early to listen to the dawn chorus
Web – Make friends with a bug, discover wild animal clues
About nature connectedness
Simple exposure to nature – eg playing or cycling outside –
is good. But connection with nature is something more meaningful and deeper. An
experience that helps you care about nature. Nature connectedness combines how
you THINK, FEEL ABOUT and RELATE TO nature.
“No one will protect what they don’t care about and no one will care about what they have never experienced”
Sir David Attenborough
Increasing understanding of and observing nature alone don’t
increase nature connectedness. Nature connectedness needs a two-way exchange.
It can be increased through noticing the good things in nature and there is
evidence it is better facilitated by arts-based, sensory and emotion-based
1. Nature connectedness benefits people
“Nature connectedness gives people greater vitality, purpose
and happiness and helps us cope better with anxiety and stress. Research has
also shown [it] is associated with greater environmental concern and an
increase in environmentally conscious behaviour.” Miles Richardson, University
Nature connection has been linked to a range of well-being
outcomes, including vitality, meaning in life, happiness and life satisfaction.
Higher levels of nature connection are also linked to decreases in anxiety
owing to increased positive emotions. Nature connectedness brings more
transient moments of happiness, as well as long-lasting feelings of functioning
well. In short, with nature we feel good and function well.
2. Nature connectedness also benefits nature
Connection to nature is also the strongest predictor of
ecological behaviour – in a Nature Connectedness study by the National Trust,
environmental education explained 2% of the variance in ecological behaviour in
children. Nature connectedness explained 69%. In short, a connection with
nature brings about more positive environmental attitudes and behaviour.
A connection with nature is part of a healthy future for everyone!
How do we affect peoples’ nature connectedness?
There are five pathways to increase nature connectedness, as
identified by the University of Derby and the National Trust:
Start with the senses – taste, touch, smell
Hearts then minds – invite people to share what they care about
Stand in the shoes of the bug – empathy and compassion help people relate to the natural world
Use the power of localness, seasonality, arts and culture
Beauty matters a lot – a beautiful experience gives much more impact
How 50 Things to do before you’re 11 ¾ helps nature
50 Things has run successfully for 7 years, by providing
families with fifty free and easy ways to connect with nature. For 2019, this
list has been evolved to increase the opportunity for nature connectedness, For
example, ‘Climb a tree’ is now ‘Get to know a tree’, which can mean ‘touch the
bark, smell the pine needles, listen to the wind through the leaves, lie under
a tree, what can you see?’ – it opens up lots more two-way interaction opportunities.
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